Common business saying: "You can't control what you don't measure."
Sometimes, the effort that goes into creative and artistic processes are very hard to quantify. But that doesn't mean you can't measure their effects.
And one of the attributes of portal four - the digital media space - is that there are a lot of things that can be measured, from Web site traffic resulting from an email campaign, to purchases of products or services driven by positive customer experiences shared on a social media platform.
So, let's measure what we can, and use that information to improve your brand presence, build a community around your products or services, and look for opportunities to grow.