Goals: where do you want to go?

How to begin?  Where to begin?

Why are you doing what you are doing?  What makes it different from everything else?  What would you as the creative force behind the work have in mind when you say, “That would be a success”.  

The better I understand your vision, the more effectively I can help you articulate it to your team, your partners, and to everyone else that should hear it.  Or help you build a Web site, a social media presence, or other communications that reflect the essence of your work, your product, or your "brand".

So, I listen, brainstorm with you, listen some more, ask questions, listen again, and say “what if” a lot.  All to gain a comprehensive understanding of your perspectives and goals.

Then, we go to work to create what is needed to communicate through "portal four" - the digital media space.



The flow

Once you can articulate where you want to go, I want to help you get there by helping you choose the right tools, the right methods, and the appropriate channels to reach out.

There doesn't have to be an end - if you are building relationships and a community around your work, you need to keep nurturing them - and you will want to.


The delivery - of brand assets, a web site, a social media strategy, or a process - is really the start of something, not the end.  That is why I prefer to work with our clients over a period of time that includes measuring the impact of “the deliverables”, analyzing what worked, and planning what’s next with our clients.

In my experience the best relationships - even business relationships - are personal.  So, I don't think of myself as just an “outside contractor”.

Common business saying: "You can't control what you don't measure."

Sometimes, the effort that goes into creative and artistic processes are very hard to quantify.  But that doesn't mean you can't measure their effects.

And one of the attributes of portal four - the digital media space - is that there are a lot of things that can be measured, from Web site traffic resulting from an email campaign, to purchases of products or services driven by positive customer experiences shared on a social media platform.

So, let's measure what we can, and use that information to improve your brand presence, build a community around your products or services, and look for opportunities to grow.